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~subject:"Konsumentenverhalten"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Konsumentenverhalten
Internet marketing
84
Online-Marketing
84
Consumer behaviour
53
Social Web
37
Social web
37
E-commerce
34
Electronic Commerce
34
Online retailing
28
Online-Handel
28
Beziehungsmarketing
23
Relationship marketing
23
Viral marketing
19
Virales Marketing
19
Advertising effects
16
Werbewirkung
16
Einzelhandel
15
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
Brand management
13
Markenführung
13
United States
12
Website
12
social media
12
Advertising
10
Werbung
10
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
Brand
8
Internet
8
Markenartikel
8
e-commerce
7
India
6
Indien
6
Marketing management
6
Marketingmanagement
6
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53
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53
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English
53
Author
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Al-Adwan, Ahmad Samed
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Araujo, Priscila Graziele
1
Arroyo, Pilar
1
Ashour, Laila
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Brown, Cheryl O.
1
Bueno, Ricardo Luiz Pereira
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chauhan, Sandeep
1
Chen, Lihong
1
Choudhary, Farah S.
1
Davis, Katie
1
Deshmukh, Siddharth
1
Deshwal, Pankaj
1
Digout, Jacques
1
Donthu, Naveen
1
Drossos, Dimitris
1
Elsaid, Abdel Moneim M. K.
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Gautam, Vikas
1
Goyal, Mehak
1
Groß, Michael
1
Guerra, Luis
1
Guillory, Monica D.
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
346
Journal of retailing and consumer services
226
Journal of marketing communications
177
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
133
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising research
111
Psychology & marketing
100
Journal of promotion management : JPM
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
83
International journal of hospitality management
73
Journal of advertising : official publication of the American Academy of Advertising
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Asia Pacific journal of marketing and logistics
68
The journal of brand management : an international journal
66
Marketing letters : a journal of research in marketing
61
Journal of international consumer marketing
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
International marketing review
56
Journal of global marketing
56
Journal of internet commerce
53
Journal of marketing research : JMR
52
European journal of marketing : EJM
51
Journal of marketing
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing intelligence & planning
47
Cogent business & management
45
International journal of consumer studies
44
Journal of international marketing
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
SpringerLink / Bücher
42
Young consumers : insight and ideas for responsible marketers
42
The journal of consumer marketing
41
Tourism management : research, policies, practice
41
Health marketing quarterly
39
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ECONIS (ZBW)
53
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1
Investigating the impact of digital media
advertising
content on accepting or rejecting the message mediated by
advertising
value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
2
Brand attitude and purchase intention linkages in smartphone
advertising
: moderating role of psychological contract violation
Karamchandani, Shikha
;
Karani, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
3
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
6
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
7
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
8
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
9
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
10
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
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