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~subject:"Konsumentenverhalten"
~type_genre:"Bibliografie"
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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ECONIS (ZBW)
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1
Consumer capitalism : politics, product markets, and firm strategy in France and Germany
Trumbull, Gunnar
-
2006
The rise of consumer capitalism -- Consumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen.
Persistent link: https://www.econbiz.de/10003182016
Saved in:
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual
Advertising
and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
3
Global marketing and
advertising
: understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
4
Electronic marketing and the consumer
Peterson, Robert Allen
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000626728
Saved in:
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
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