//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~person:"Campbell, Colin L."
~subject:"Influencers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Influencers
Advertising
15
Werbung
15
Advertising effects
7
Werbewirkung
7
Internet marketing
6
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Artificial intelligence
3
Künstliche Intelligenz
3
Native advertising
3
Advertising industry
2
Online advertising
2
Werbewirtschaft
2
A/B testing
1
Ad Skipping Behavior
1
Ad uniformity
1
Advertising experimentation
1
Advertising myths
1
Advertising regulation
1
Banner advertising
1
Bespielte Medien
1
COVID-19
1
Competition policy
1
Congruence
1
Consumer protection
1
Content marketing
1
Coronavirus
1
Crisis communication
1
Crisis management
1
Deception
1
Experiment
1
FTC
1
Fachzeitschrift
1
Influencer
1
Influencer marketing
1
Internet der Dinge
1
Internet of things
1
Journal
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Campbell, Colin L.
Alzua-Sorzabal, Aurkene
1
Aydin, Gokhan
1
Cooper, Tony
1
Dobele, Angela R.
1
Emin, Katarzyna
1
Farrell, Justine Rapp
1
Femenia-Serra, Francisco
1
Giertz, Johann N.
1
Gretzel, Ulrike
1
Hamari, Juho
1
Hamdan, Lara
1
Kirilenko, Andrei
1
Le, Kent
1
Lee, Seung Hwan Mark
1
López, Manuela
1
Morteo, Isabel
1
Sicilia, Maria
1
Stavros, Constantino
1
Tavares, Karen C. N.
1
Törhönen, Maria
1
Verlegh, Peeter
1
Weiger, Welf Hermann
1
more ...
less ...
Published in...
All
Business horizons
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->