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~type_genre:"Aufsatz in Zeitschrift"
~person:"Yoon, Hye Jin"
~subject:"Cognition"
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Yoon, Hye Jin
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International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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2
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
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