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~type_genre:"Aufsatz in Zeitschrift"
~person:"Yoon, Hye Jin"
~subject:"Public services"
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Journal of current issues and research in advertising : JCIRA
1
Journal of nonprofit & public sector marketing
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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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