//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising effects
1
Dienstleistungsmarketing
1
Event sector
1
Luxury goods
1
Luxusgüter
1
Services marketing
1
Veranstaltungswirtschaft
1
Virtual reality
1
Virtuelle Realität
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Language
All
German
3
Author
All
Bruhn, Manfred
1
Habicht, Nina
1
Hennigs, Nadine
1
Kirchgeorg, Manfred
1
Klarmann, Christiane
1
Schoenmüller, Verena
1
Schäfer, Daniela B.
1
Wiedmann, Klaus-Peter
1
Wiedmann, Martin
1
more ...
less ...
Published in...
All
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
Journal of business research : JBR
655
Journal of advertising research
514
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
318
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
263
International journal of internet marketing and advertising : IJIMA
219
Psychology & marketing
214
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
154
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Marketing Science
128
International journal of hospitality management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of marketing
122
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
114
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
NBER working paper series
99
The journal of brand management : an international journal
99
Information systems research : ISR
95
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
95
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Symbiotischer Einsatz von Social Media und Messen im Kommunikationsportfolio
Kirchgeorg, Manfred
;
Wiedmann, Martin
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 239-256)
.
2013
Persistent link: https://www.econbiz.de/10009756229
Saved in:
2
Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
Saved in:
3
Qualität und Nutzen von Avataren als Dienstleister im Social Web : Messung und Konsequenzen
Bruhn, Manfred
;
Schoenmüller, Verena
;
Schäfer, Daniela B.
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 443-466)
.
2013
Persistent link: https://www.econbiz.de/10009756201
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->