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Advertising
54
Werbung
53
Theorie
38
Theory
38
Internet marketing
22
Online-Marketing
22
Consumer behaviour
17
Konsumentenverhalten
17
Preismanagement
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Moraga-González, José Luis
3
Anderson, Simon P.
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Fluet, Claude
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Jullien, Bruno
2
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2
Kind, Hans Jarle
2
Konishi, Hideo
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Seldon, Barry J.
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International journal of industrial organization
Journal of business research : JBR
672
Journal of advertising research
520
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
322
Journal of retailing and consumer services
293
SpringerLink / Bücher
289
International journal of advertising : the review of marketing communications
285
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising
207
Journal of promotion management : JPM
207
European Journal of Marketing
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Journal of Consumer Marketing
165
International marketing review
157
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of marketing research : JMR
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of international marketing
133
Industrial marketing management : the international journal for industrial and high-tech firms
129
Journal of marketing
128
Marketing Science
128
International journal of hospitality management
126
Springer eBook Collection
122
Marketing letters : a journal of research in marketing
114
Marketing intelligence & planning
112
Tourism management : research, policies, practice
106
The journal of product & brand management
104
NBER working paper series
103
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
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ECONIS (ZBW)
78
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1
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78
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1
Competitive targeted online
advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
2
Deceptive
advertising
, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
3
Price effects of search
advertising
restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
4
Self-preferencing and foreclosure in digital markets : theories of harm for abuse cases
Motta, Massimo
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468902
Saved in:
5
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
6
Selling cross-border in online markets : the impact of the ban on geoblocking strategies
Bourreau, Marc
;
Manenti, Fabio M.
- In:
International journal of industrial organization
86
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014266313
Saved in:
7
Follow the money : online piracy and self-regulation in the
advertising
industry
Batikas, Michail
;
Claussen, Jörg
;
Peukert, Christian
- In:
International journal of industrial organization
65
(
2019
),
pp. 121-151
Persistent link: https://www.econbiz.de/10012321131
Saved in:
8
Personalized pricing and
advertising
: who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
9
All-pay competition with captive consumers
Foucart, Renaud
;
Friedrichsen, Jana
- In:
International journal of industrial organization
75
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012802781
Saved in:
10
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012888276
Saved in:
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