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~isPartOf:"Journal of international marketing"
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Subject
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International marketing
122
Internationales Marketing
122
Consumer behaviour
44
Konsumentenverhalten
44
Brand management
29
Markenführung
29
Globalisierung
20
Globalization
20
Multinationales Unternehmen
20
Transnational corporation
20
Beziehungsmarketing
19
Marketing management
19
Marketingmanagement
19
Relationship marketing
19
Brand image
18
Markenimage
18
Welt
17
World
17
Export
16
Firm performance
15
Unternehmenserfolg
15
Cultural identity
14
Internet marketing
14
Kulturelle Identität
14
Online-Marketing
14
Emerging economies
13
Schwellenländer
13
global brands
11
International market entry
10
Internationaler Markteintritt
10
Brand
9
China
9
Markenartikel
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Social Web
9
Social web
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Exportwirtschaft
8
export performance
8
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Article
130
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3
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132
Aufsatz in Zeitschrift
132
Collection of articles of several authors
2
Sammelwerk
2
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1
Graue Literatur
1
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1
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English
133
Author
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Diamantopoulos, Adamantios
6
Magnusson, Peter
6
Westjohn, Stanford A.
6
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Alden, Dana
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Kuivalainen, Olli
2
Lehmann, Donald R.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
Price, Linda L.
2
Schlegelmilch, Bodo B.
2
Selasinsky, Maren von
2
Shi, Linda Hui
2
Sichtmann, Christina
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Theodosiou, Marios
2
Zdravkovic, Srdan
2
Zeriti, Athina
2
Zou, Shaoming
2
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Published in...
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Journal of international marketing
Journal of business research : JBR
672
Journal of advertising research
520
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
322
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
285
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising
207
Journal of promotion management : JPM
207
European Journal of Marketing
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Journal of Consumer Marketing
165
International marketing review
157
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of marketing research : JMR
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Industrial marketing management : the international journal for industrial and high-tech firms
129
Journal of marketing
128
Marketing Science
128
International journal of hospitality management
126
Springer eBook Collection
122
Marketing letters : a journal of research in marketing
114
Marketing intelligence & planning
112
Tourism management : research, policies, practice
106
The journal of product & brand management
104
NBER working paper series
103
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
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Source
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ECONIS (ZBW)
133
Showing
1
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10
of
133
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
4
Promising happiness in light of international
advertising
standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
5
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
6
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
7
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
8
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
9
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
10
Behavioral implications of international social media
advertising
: an investigation of intervening and contingency factors
Johnston, Wesley J.
;
Khalil, Shadab
;
Le, Angelina Nhat Hanh
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10011879488
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