Nygard Bergh, Harald; Kind, Hans Jarle; Reme, Bjørn-Atle; … - 2012
of the relevant markets, we assume that the distributors set end-user prices while the TV channel sets advertising prices …, but no incentives to internalize how the TV-channel's profits from the advertising market are affected by end-user prices …. Second, a TV channel might find it optimal to commit to not raising advertising revenue. Third, regulation of the advertising …