//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Terlutter, Ralf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
23
Werbewirkung
23
Advertising
19
Werbung
18
Consumer behaviour
12
Germany
11
Konsumentenverhalten
11
Deutschland
10
Children
7
Computerspiel
7
International marketing
7
Internationales Marketing
7
Internet marketing
7
Kinder
7
Online-Marketing
7
Video game
7
USA
6
United States
6
Austria
4
Comparison
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Personality psychology
4
Persönlichkeitspsychologie
4
Vergleich
4
Österreich
4
Arzneimittel
3
Body weight
3
Communication
3
Estimation
3
Fernsehwerbung
3
France
3
Frankreich
3
Kommunikation
3
Körpergewicht
3
Pharmaceuticals
3
Schätzung
3
Social Web
3
Social web
3
Target group
3
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
31
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Aufsatzsammlung
2
Hochschulschrift
1
Thesis
1
research-article
1
more ...
less ...
Language
All
English
32
German
4
Undetermined
1
Author
All
Terlutter, Ralf
Pelsmacker, Patrick de
92
Kaiser, Harry M.
88
Gierl, Heribert
82
Eisend, Martin
70
Kreutzer, Ralf T.
70
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
51
Dens, Nathalie
50
Diehl, Sandra
43
Wilbur, Kenneth C.
43
Bruhn, Manfred
42
Mueller, Barbara
42
Peitz, Martin
42
Septianto, Felix
42
Goldfarb, Avi
40
Silk, Alvin J.
40
Tucker, Catherine
40
Chan, Kara
39
Pepels, Werner
39
Franses, Philip Hans
38
Nilssen, Tore
38
Rossiter, John R.
37
Fritz, Wolfgang
36
Meffert, Heribert
36
Reijmersdal, Eva A. van
36
Stafford, Marla Royne
36
Saffer, Henry
35
Sørgard, Lars
35
Skiera, Bernd
34
Berndt, Ernst R.
33
Dahlén, Micael
33
Fantapié Altobelli, Claudia
33
Ghose, Anindya
33
Hudders, Liselot
33
Huh, Jisu
33
more ...
less ...
Institution
All
ICORIA <8, 2009, Klagenfurt>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
International advertising and communication : current insights and empirical findings
2
Journal of advertising : official publication of the American Academy of Advertising
2
SpringerLink / Bücher
2
Advances in advertising research
1
Cross-cultural buyer behavior
1
Der Markt : international journal of marketing
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / European Advertising Academy
1
Handbook of research on international advertising
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of hospitality management
1
Journal of Consumer Policy
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Research
1
The SAGE handbook of marketing ethics
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
2
Perspectives on advancing the
advertising
field for academics and practitioners : celebrating 40 years of the International Journal of
Advertising
: editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
3
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
4
Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
The SAGE handbook of marketing ethics
,
(pp. 367-382)
.
2021
Persistent link: https://www.econbiz.de/10012306267
Saved in:
5
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity
advertising
in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
6
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
7
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
8
Online CSR communication in the hotel industry : evidence from small hotels
Ettinger, Andrea
;
Grabner-Kräuter, Sonja
;
Terlutter, Ralf
- In:
International journal of hospitality management
68
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011811159
Saved in:
9
Special issue: Advergames, in-game
advertising
, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
10
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->