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advertising cognition
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attitude towards the ad
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behavioural intentions
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consumer involvement
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Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness
Vera, Jorge
;
Espinosa, Marco
- In:
Journal of business economics and management
20
(
2019
)
2
,
pp. 208-224
attitude towards the ad and
advertising
cognition
. Advertising media type combined with age is tested as a moderating variable …
Persistent link: https://www.econbiz.de/10012175677
Saved in:
2
Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness
Vera, Jorge
;
Espinosa, Marco
- In:
Journal of Business Economics and Management (JBEM)
20
(
2019
)
2
,
pp. 208-224
attitude towards the ad and
advertising
cognition
. Advertising media type combined with age is tested as a moderating variable …
Persistent link: https://www.econbiz.de/10015401220
Saved in:
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