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advertising response functions
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campaign wearout
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new campaign evaluation
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pricing
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Joseph O. Eastlack, Jr.
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Rao, Ambar G.
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Marketing Science
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Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice
Joseph O. Eastlack, Jr.
;
Rao, Ambar G.
- In:
Marketing Science
5
(
1986
)
3
,
pp. 245-259
, estimation of
advertising
response
functions
, and exploration of price sensitivity following major price increases by “V-8.” It …
Persistent link: https://www.econbiz.de/10008787537
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