Spiegel, Yossi - In: International Journal of Industrial Organization 31 (2013) 6, pp. 702-713
adware. Adware allows advertisers to send targeted information to consumers which improves their purchasing decisions, but … also entails a loss of privacy. I show that adware is more profitable when the perceived quality of the software is … display ads in equilibrium, and that from a social perspective, adware dominates commercial software. …