Search Results - subject:"affect Intensity"

The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures

Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 113-128

Persistent link: https://www.econbiz.de/10013184270

A study on factors affecting the user experience of metaverse service

Choi, Youngkeun - In: International journal of information systems in the … 14 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014310642

Positive and negative affect in loss aversion : additive or subtractive logic?

Tang, Hui; Liang, Zhe; Zhou, Kun; Huang, Gui-Hai; Rao, … - In: Journal of behavioral decision making 29 (2016) 4, pp. 381-391

Persistent link: https://www.econbiz.de/10011625926

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money

Lynch, John G.; Spiller, Stephen A. - 2010

Planning has pronounced effects on consumer behavior and intertemporal choice. We develop a six-item scale measuring individual differences in propensity to plan that can be adapted to different domains and used to compare planning across domains and time horizons. Adaptations tailored to...

Persistent link: https://www.econbiz.de/10009475404

"I can almost taste it:" : why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions

Moore, David J.; Konrath, Sara - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 42-59

Persistent link: https://www.econbiz.de/10010485552

Be rational or be emotional: advertising appeals, service types and consumer responses

Zhang, Hongxia; Sun, Jin; Liu, Fang; G. Knight, John - In: European Journal of Marketing 48 (2014) 11/12, pp. 2105-2126

in affect intensity on the consumers’ varying reliance on rational vs emotional appeals. Design … emotional appeal) × 2 (affect intensity: high vs low) between-subjects design. The sample size was 170 undergraduates. Findings … service condition. Study 3 showed the moderating role of individual difference in affect intensity. High affect intensity …

Persistent link: https://www.econbiz.de/10014724323

The fading effect bias : examining changes in affect and behavioral intention in restaurant service failures and reoveries

Kim, Jong-hyeong; Jang, Soocheong (Shawn) - In: International journal of hospitality management 40 (2014), pp. 109-119

Persistent link: https://www.econbiz.de/10010388577

Be rational or be emotional : advertising appeals, service types and consumer responses

Zhang, Hongxia; Sun, Jin; Liu, Fang; Knight, John G. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2105-2126

Persistent link: https://www.econbiz.de/10010461802

The influence of mood on attitude–behavior consistency

Elen, Maarten; D'Heer, Evelien; Geuens, Maggie; … - In: Journal of Business Research 66 (2013) 7, pp. 917-923

experience their emotions intensively (i.e., high affect intensity individuals), but reverses for individuals who experience … their emotions less intensively (i.e., low affect intensity individuals). …

Persistent link: https://www.econbiz.de/10010869792

Identifying the Impact of Individual Differences on the Basis of Affect Intensity Measure on Consumers Response to Advertising Appeals

Kumar, Santosh - In: KASBIT MS Thesis Series (2013)

This study aims (i) to find out the individuals scoring on Larsen Affect intensity measurement Scale (AIM) for … journals, magazines, newspapers, thesis, books and electronic resources. This study reveals that Individual differences affect … intensity play a major role in individual’s response to advertising appeals while they are exposed to Positive and Negative …

Persistent link: https://www.econbiz.de/10010680379