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Search: subject:"affect-priming"
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Emotion
4
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affect priming
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Vergleichende Werbung
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comparative advertising
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ad-induced affect
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affect-as-information
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affect-priming
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affective states
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Wen, Taylor Jing
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Wu, Linwan
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Delgado-García, Juan Bautista
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Hanks, Lydia
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Pérez-Fernández, Héctor
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Entrepreneurship research journal : ERJ
1
International journal of advertising : the review of marketing communications
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
4
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The role of affect in the development of entrepreneurial intentions
Pérez-Fernández, Héctor
;
Delgado-García, Juan Bautista
- In:
Entrepreneurship research journal : ERJ
12
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013187653
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2
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
3
Positive versus negative comparison in advertisements : the
affect
priming
perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
4
Preconsumption mood, causal explanations, and postrecovery reactions
Yang, Wan
;
Hanks, Lydia
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011453969
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