Balachander, Subramanian; Liu, Yan; Stock, Axel - In: Management Science 55 (2009) 10, pp. 1623-1637
Recent product introductions such as the Xbox 360, Sony Playstation 2, and PT Cruiser have been characterized by shortage of these products. Some experts have suggested that such scarcity can be a deliberate strategy for making the product more desirable. In this paper, we empirically examine...
