Pöhlmann, Michaela; Jambrino-Maldonado, Carmen; De las … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 406-419
more agilely. Agile branding, characterized by stakeholder involvement, adaptability, and flexibility, emerges as an … analyze the trends and evolution of agile branding by applying bibliometric methods to the scientific article literature …