Search Results - subject:"agile"

Strategic Agility in Marketing : Concepts, Methods, and Organizational Impact

Kröger, Jens; Marx, Stefanie - 2025

Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile …This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By …. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In …

Persistent link: https://www.econbiz.de/10015330984

Facing barriers to unlock large-scale agile benefits : exploring the mediating role of organizational readiness

Santos, Paula de Oliveira; Leite Alves, Josivan; … - In: International journal of managing projects in business 18 (2025) 1, pp. 26-52

Persistent link: https://www.econbiz.de/10015418045

Framework for agile transformation : guiding organizations through cultural, structural, and competency shifts in project management

Ndou, Valentina; Ingrosso, Alessandro; Di Girolamo, Anna - In: Administrative Sciences : open access journal 14 (2024) 11, pp. 1-20

This paper aims to provide a framework for guiding organizations toward Agile practices for project management. Through … for a transition toward Agile transformation. The paper provides a framework comprising four main blocks necessary for … guiding organizations toward Agile practices for successful project management. The framework proposed demonstrates that for …

Persistent link: https://www.econbiz.de/10015187527

Trends and evolution of agile branding : a bibliometric analysis

Pöhlmann, Michaela; Jambrino-Maldonado, Carmen; De las … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 406-419

more agilely. Agile branding, characterized by stakeholder involvement, adaptability, and flexibility, emerges as an … analyze the trends and evolution of agile branding by applying bibliometric methods to the scientific article literature …

Persistent link: https://www.econbiz.de/10015188099

What is agile project management? : developing a new definition following a systematic literature review

Dong, Hao; Dacre, Nicholas; Baxter, David; Ceylan, Serkan - In: Project management journal 55 (2024) 6, pp. 668-688

Persistent link: https://www.econbiz.de/10015165118

Enterprise agile transformation

Batista, Frederico; Pereira, Leandro; Costa, Renato J. … - In: International journal of agile systems and management : … 16 (2023) 2, pp. 179-204

Persistent link: https://www.econbiz.de/10014290832

Scaling or growing agile? : proposing a manifesto for agile organization development

Bremer, Constantin; Eklund, Anna Rylander; Elmquist, Maria - In: Journal of organization design : JOD 14 (2025) 1, pp. 23-34

Persistent link: https://www.econbiz.de/10015339896

Managerial competencies critical for enhancing organisational responsiveness and agility in digital transformation of SMEs : a qualitative study

Boateng, Philipp; Olexová, Cecília - In: Scientific papers of the University of Pardubice 32 (2025) 3, pp. 1-13

reveal that agile leadership, and the integration of innovative technologies are crucial for enhancing organisational …

Persistent link: https://www.econbiz.de/10015426512

How an agile software process increases developers' job satisfaction : a stress perspective based on the effort-reward-imbalance model

Riedl, René; Oettl, Christian; Stangl, Fabian J.; … - In: Business & information systems engineering 67 (2025) 1, pp. 83-107

Persistent link: https://www.econbiz.de/10015333508

WHO-WHAT-HOW : a product operating model for agile, technology-enabled digital transformation

Riti, Raul Ionuț; Abrudan, Claudiu Ioan; Bacali, Laura; … - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-21

Organizations face rising market volatility, while legacy, plan-driven structures struggle to translate strategy into adaptive execution. Prior studies discuss product-centric operating models, yet typically treat decision rights, product definition, and technology-enabled execution separately....

Persistent link: https://www.econbiz.de/10015472462