"This book is about the underlying mechanisms of agile management that control work processes in the context of industrial tech development. It challenges commonly held beliefs in adaptability, collaboration and flattened hierarchies claimed to be achieved by agile approaches. In asking how...

Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion.