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Where A/B testing goes wrong : how divergent delivery affects what online experiments cannot (and can) tell you about how customers respond to advertising
Braun, Michael
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Schwartz, Eric M.
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2025
Persistent link: https://www.econbiz.de/10015374198
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
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Lee, Seung Yoon
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Roy, Subroto
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2021
Persistent link: https://www.econbiz.de/10012629950
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