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Search: subject:"algorithmic targeting"
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Where A/B testing goes wrong : how divergent delivery affects what online experiments cannot (and can) tell you about how customers respond to advertising
Braun, Michael
;
Schwartz, Eric M.
- In:
Journal of marketing
89
(
2025
)
2
,
pp. 71-95
Persistent link: https://www.econbiz.de/10015374198
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
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