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Search: subject:"analogical learning"
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Analogical learning theory
2
Brand image
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D'Antone, Simona
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International Marketing Review
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Should I believe this review? : the impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation
Fang, Danqin
;
Zhang, Guojie
;
Yang, Xiaojie
;
Liu, Yue
- In:
Journal of travel and tourism marketing
41
(
2024
)
8
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10015183076
Saved in:
2
The brand origin meaning transfer model (BOMT): an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International Marketing Review
32
(
2015
)
6
,
pp. 713-731
proposed that includes both processes. Design/methodology/approach – The proposed model is based on
analogical
learning
theory …
Persistent link: https://www.econbiz.de/10014828442
Saved in:
3
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
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