//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Experten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"analogical processing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Experten
Advertising
1
Advertising effects
1
Arzneimittel
1
Direct marketing
1
Direktmarketing
1
Experts
1
Gesundheitsversorgung
1
Health care
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Werbewirkung
1
Werbung
1
analogical processing
1
direct-to-consumer advertising
1
expertise effects
1
health care knowledge
1
metaphors
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Delbaere, Marjorie
1
Smith, Malcolm C.
1
Published in...
All
Health marketing quarterly
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->