van Zyl, Cine - In: International Journal of Tourism Cities 3 (2017) 4, pp. 424-441
Purpose The purpose of this paper is threefold: first, to describe a novel tool (conjoint analysis (CA)) for application by explaining the theory behind it; second, how the tool was developed; and third, how it can be used to ensure an optimal festival/event offering. In this way, the research...