Wangwacharakul, Promporn; Poksinska, Bozena Bonnie - In: International Journal of Quality and Service Sciences 9 (2017) 3/4, pp. 302-316
Purpose The aim of this paper is to suggest and demonstrate how anchoring vignettes, as a survey instrument, can be … question is how to study QM so that the results are comparable across cultures. Herein, the use of anchoring vignettes is … concrete example of how a survey using anchoring vignettes could be designed and used to deal with cultural bias in QM survey …