Search Results - subject:"and CSR Communication"

Determinants of brand equity : communication of corporate social responsibility (CSR) versus CSR itself and company credibility

MS, Mahrinasari - In: Contemporary economics 13 (2019) 3, pp. 317-334

This research aims to develop the model of corporate social responsibility (CSR) image in building brand equity as empirical support for the model proposed by Chahal and Sharma (2006) and Hoeffler and Keller (2002). Data from 564 individual potential consumers were collected using on-line and...

Persistent link: https://www.econbiz.de/10012176714

Determinants of brand equity: Communication of corporate social responsibility (CSR) versus CSR itself and company credibility

Pinto, João Braz; Andrade, João de Sousa - In: Contemporary Economics 13 (2019) 3, pp. 317-334

Persistent link: https://www.econbiz.de/10014544522