Reviews research on men and women in management and looks at the differing standards expected. Most of the existing research has been done in the USA but Europe and some parts of Asia are now taking on these studies and research areas. Shows how women have a better relationship as managers than...

International marketing is growing in volume and importance for firms. Consequently, the impact of international marketing on society has also taken on additional importance. Distribution through international marketing channels, often referred to as exporting and importing, is the most...

The study tested empirically the relationship of role expectations, goals, values and communication to organizational socialization at the entry stage. Entry congruencies of superior-subordinate expectations, goals, and values, plus subordinate satisfaction with organizational communication,...

The monograph examines the marketing strategic planning of business, public and municipal authorities. Suggested meth-odology for the development of strategic marketing organizations, business, public and municipal authorities