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African-American 1 Consumer behaviour 1 Gesetzliche Krankenversicherung 1 Gesundheitsversorgung 1 Health care 1 Health insurance 1 Health plan report cards 1 Hispanic 1 Konsumentenverhalten 1 Krankenversicherung 1 Medicaid 1 Public health insurance 1 Sozialleistungsempfänger 1 Welfare recipients 1 and White audiences 1 focus groups 1 health communication design 1 health plan ratings 1 low-income audiences 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Duke, Lisa L. 1 Goodman, J. Robyn 1 Shenkman, Elizabeth A. 1 Theis, Ryan P. 1
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Health marketing quarterly 1
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ECONIS (ZBW) 1
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"The problem is people don’t know how to talk to you" : how medicaid recipients understand and use health plan report cards and instruction sheets
Goodman, J. Robyn; Duke, Lisa L.; Theis, Ryan P.; … - In: Health marketing quarterly 35 (2018) 3, pp. 227-244
Persistent link: https://www.econbiz.de/10011979384
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