Search Results - subject:"app self-connection"

Demystifying user's attachment of smartphone apps : a value orientation perspective

Roy, Souvik; Kesharwani, Ankit; Gupta, Ashish - In: Journal of internet commerce 20 (2021) 4, pp. 450-478

Persistent link: https://www.econbiz.de/10012801973

Comprehending Technology Attachment In The Case Of Smart Phone-Applications: An Empirical Study

Roy, Souvik; Ponnam, Abhilash; Mandal, Santanu - In: Journal of Electronic Commerce in Organizations (JECO) 15 (2017) 1, pp. 23-43

. Accordingly, app attachment is viewed as a two-dimensional construct composing of two measurement constructs namely app-self … connection and app-prominence. Based on insights from information technology literature and marketing perspectives, antecedents …

Persistent link: https://www.econbiz.de/10012048984

Comprehending technology attachment in the case of smart phone-applications : an empirical study

Roy, Souvik; Ponnam, Abhilash; Mandal, Santanu - In: Journal of electronic commerce in organizations : the … 15 (2017) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10011654794