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  • Search: subject:"argument-based content"
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Content Management 1 Content management 1 Gender 1 Geschlecht 1 Higher education institution 1 Hochschule 1 Personalbeschaffung 1 Recruitment 1 Students 1 Studierende 1 Website 1 Website content 1 argument-based content 1 gender 1 stickiness 1 story-based content 1 student recruitment 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Caruana, Albert 1 Cassar, Mario 1
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Journal of marketing for higher education 1
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Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario; Caruana, Albert - In: Journal of marketing for higher education 33 (2023) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
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