Saleem, Irfan; Al-Breiki, Najla Salim Said; Asad, Muzaffar - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-10
This study uses transaction cost economics theory to explain the interplay of artificial intelligence readiness, frugal … using cluster sampling to determine their readiness for artificial intelligence adoption. The results are analyzed using … Smart PLS 4.1 software. The study explored the mediating role of business model innovation and artificial intelligence …