Singh, Shikha; Gandhi, Mohina; Kar, Arpan Kumar; … - In: Industrial Management & Data Systems 123 (2023) 7, pp. 1961-1981
Purpose This study evaluates the effect of the media image content of business to business (B2B) organizations to accelerate social media engagement. It highlights the importance of strategically designing image content for business marketing strategies. Design/methodology/approach This study...