Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 2, pp. 827-834
Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing,...
