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  • Search: subject:"assemblage capacity"
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Subject
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Beziehungsmarketing 1 Brand 1 Brand loyalty 1 Brand management 1 Consumer behaviour 1 Familie 1 Familienunternehmen 1 Family 1 Family business 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markentreue 1 Relationship marketing 1 assemblage capacity 1 brand loyalty 1 connected consumers 1 family consumption practices 1 geographically dispersed networks 1
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Type of publication
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Epp, Amber M. 1 Price, Linda L. 1 Schau, Hope Jensen 1
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Journal of marketing 1
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ECONIS (ZBW) 1
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The role of brands and mediating technologies in assembling long-distance family practices
Epp, Amber M.; Schau, Hope Jensen; Price, Linda L. - In: Journal of marketing 78 (2014) 3, pp. 81-101
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