EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"assertiveness"
Narrow search

Narrow search

Year of publication
Subject
All
assertiveness 11 Consumer behaviour 4 Konsumentenverhalten 4 Advertising 3 Advertising effects 3 Cultural identity 3 Kulturelle Identität 3 Werbewirkung 3 Werbung 3 leadership 3 Communication 2 Personality psychology 2 Persönlichkeitspsychologie 2 assertive advertising 2 assertive appeal 2 attitude towards luxury brands 2 compassionateness 2 conflict 2 luxury brand 2 self and other trust 2 societallevel assertiveness 2 trust 2 ASEAN 1 Absolventen 1 Advertising avoidance 1 Advertising content 1 Anger 1 Assertiveness & cooperativeness 1 B-to-B-Marketing 1 Baumol's disease 1 Beschwerdemanagement 1 Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Brand 1 Brand image 1 Brand management 1 Business start-up 1 Business-to-business 1 Business-to-business marketing 1 China 1
more ... less ...
Online availability
All
Free 18 CC license 1
Type of publication
All
Article 16 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 6 Aufsatz in Zeitschrift 6 Article 4 Aufsatzsammlung 1 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1
more ... less ...
Language
All
English 13 Undetermined 5
Author
All
Lopes, Miguel Pereira 2 Pipas, Maria Daniela 2 Raza, Syed Hassan 2 Seco, Victor Manuel Monteiro 2 Zaman, Umer 2 Akinteye, Akin Jonathan 1 Antić, Marko 1 Berkmann, Manuel 1 Buzatu, Nicoleta Elena 1 Calik, Nuri 1 Freudenreich, Thomas 1 Globočnik Žunac, Ana 1 Jaradat, Mohammad 1 Kaciak, Eugene 1 Kirshner, Jonathan 1 Križanec Cvitković, Maja 1 Léonard, Christian 1 Makinde, Bola O. 1 Marchand, André 1 Memili, Esra 1 Oducado, Ryan Michael F. 1 Penz, Elfriede 1 Reinartz, Werner J. 1 Thayer, Carlyle A. 1 Tompos, Anikó 1 Turan, Nurcan 1 Zupan, Nada 1 Žnidaršiè, Jana 1
more ... less ...
Institution
All
International Institute of Social and Economic Sciences 1 Princeton University Press 1
Published in...
All
Annales Universitatis Apulensis Series Oeconomica 1 Belitung Nursing Journal 1 ENTRENOVA - ENTerprise REsearch InNOVAtion 1 International Journal of Academic Research in Business and Social Sciences 1 International Journal of Social Science Studies 1 International journal of social sciences : IJoSS 1 International small business journal : ISBJ 1 Introductory Chapters 1 Journal of Current Southeast Asian Affairs 1 Journal of HRM - human resource management 1 Journal of Industrial Engineering and Management (JIEM) 1 Journal of consumer marketing 1 Journal of industrial engineering and management : JIEM 1 Pakistan Journal of Commerce and Social Sciences (PJCSS) 1 Pakistan journal of commerce and social sciences 1 Proceedings of International Academic Conferences 1 Reflets et perspectives de la vie économique 1
more ... less ...
Source
All
ECONIS (ZBW) 7 RePEc 7 EconStor 4
Showing 1 - 10 of 18
Cover Image
Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas; Penz, Elfriede - In: Journal of consumer marketing 42 (2025) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
Saved in:
Cover Image
Exploring the Link between Empathy and Assertive Communication in Healthcare Settings
Antić, Marko; Globočnik Žunac, Ana; Križanec … - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 10 (2025) 1, pp. 44-52
assertiveness. It can be said that empathy and assertiveness are indispensable links in the interpersonal communication of …. Therefore, the goal of this research was to determine whether there is a connection between empathy and assertiveness in the … empathy, assertiveness, and communication. The results of a systematic literature review showed that this is a relatively …
Persistent link: https://www.econbiz.de/10015403929
Saved in:
Cover Image
The critical role of assertiveness of women business owners in the link between firm performance and family instrumental support
Kaciak, Eugene; Memili, Esra - In: International small business journal : ISBJ 42 (2024) 3, pp. 308-334
Persistent link: https://www.econbiz.de/10014583636
Saved in:
Cover Image
Leveraging luxury brands purchase intention through cultural congruent assertive advertising: A cross-cultural experimental evidence from Malaysia and Pakistan
Raza, Syed Hassan; Zaman, Umer - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 15 (2021) 1, pp. 138-165
assertiveness appeals that have been frequently used in luxury brands to compare their effectiveness across cultures. To that end …, the study underscores the fundamental query that whether the usage of culturally congruent assertiveness in the …-experimental survey using luxury brand advertisement manifesting assertiveness appeal. Data was collected from 340 individuals of Pakistan …
Persistent link: https://www.econbiz.de/10012507622
Saved in:
Cover Image
Influence of self-esteem, psychological empowerment, and empowering leader behaviors on assertive behaviors of staff nurses
Oducado, Ryan Michael F. - In: Belitung Nursing Journal 7 (2021) 3, pp. 179-185
' assertiveness, there is limited research on the factors associated with Filipino nurses' assertive behaviors. Objective: This study …' assertiveness in the workplace. Methods: This cross-sectional study conducted in 2019 involved 223 staff nurses working in two … scores for the self-esteem, psychological empowerment, empowering leader behaviors, and workplace assertiveness were 32 …
Persistent link: https://www.econbiz.de/10012704260
Saved in:
Cover Image
Leveraging luxury brands purchase intention through cultural congruent assertive advertising : a cross-cultural experimental evidence from Malaysia and Pakistan
Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 1, pp. 138-165
assertiveness appeals that have been frequently used in luxury brands to compare their effectiveness across cultures. To that end …, the study underscores the fundamental query that whether the usage of culturally congruent assertiveness in the …-experimental survey using luxury brand advertisement manifesting assertiveness appeal. Data was collected from 340 individuals of Pakistan …
Persistent link: https://www.econbiz.de/10012507118
Saved in:
Cover Image
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
Cover Image
Assertiveness, perceived importance and communication skills among students and young graduates in Slovenia and FYR Macedonia
Žnidaršiè, Jana; Zupan, Nada - In: Journal of HRM - human resource management 22 (2019) 1, pp. 21-29
Persistent link: https://www.econbiz.de/10012215076
Saved in:
Cover Image
Consumers' complaining behavior in terms of assertiveness and discontent : a field study from Eskisehir, Turkey
Turan, Nurcan; Calik, Nuri - In: International journal of social sciences : IJoSS 6 (2017) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10011815459
Saved in:
Cover Image
Between compassionateness and assertiveness: A trust matrix for leaders
Seco, Victor Manuel Monteiro; Lopes, Miguel Pereira - In: Journal of Industrial Engineering and Management (JIEM) 7 (2014) 3, pp. 622-644
-trust; compassionateness and assertiveness must combine with one another to achieve leadership based on smart trust, what is outlined in a … to be tempered or complemented with other behaviors such as assertiveness, to become really effective. …
Persistent link: https://www.econbiz.de/10011939140
Saved in:
  • 1
  • 2
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...