Search Results - subject:"associative learning"

When learning negative brand associations leads to positive evaluations of effectiveness

Saint Clair, Julian K.; Cunha, Marcus - In: Journal of consumer research : JCR ; an … 51 (2024) 3, pp. 497-519

Research on associative learning suggests that marketers can enhance consumer attitudes by repeatedly pairing their … as affect transfer. In this research, we combine the associative learning and the goal pursuit literatures to show that … cued to focus on favorability (vs. instrumentality). Contributions and implications for associative learning and brand …

Persistent link: https://www.econbiz.de/10015338589

Switching competitors reduces win-stay but not lose-shift behaviour: The role of outcome-action association strength on reinforcement learning

Srihaput, Vincent; Craplewe, Kaylee; Dyson, Benjamin James - In: Games 11 (2020) 3, pp. 1-10

Predictability is a hallmark of poor-quality decision-making during competition. One source of predictability is the strong association between current outcome and future action, as dictated by the reinforcement learning principles of win-stay and lose-shift. We tested the idea that...

Persistent link: https://www.econbiz.de/10013200023

Switching competitors reduces win-stay but not lose-shift behaviour : the role of outcome-action association strength on reinforcement learning

Srihaput, Vincent; Craplewe, Kaylee; Dyson, Benjamin James - In: Games 11 (2020) 3/25, pp. 1-10

Persistent link: https://www.econbiz.de/10012431928

Preschoolers’ Inductive Selectivity as a Function of Implicit and Conceptual Learning

Kotov, Alexey A.; Kotova, Tatyana N.; Vlasova, Elizaveta V. - National Research University Higher School of Economics - 2015

still uncertain what underlies this inductive selectivity; whether it is associative learning, which depends on the numbers … inductive selectivity on conceptual learning, not only associative learning. …

Persistent link: https://www.econbiz.de/10011272746