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Search: subject:"associative network theory of memory"
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Consumer behaviour
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associative network theory of memory
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Brand image
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Brand management
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Consideration set
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Einzelhandel
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Handelsmarke
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attitude
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consideration set heterogeneity
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country familiarity
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country of origin
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halo effects
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private labels
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product-country congruence
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Eisingerich, Andreas B
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Foscht, Thomas
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Greenacre, Luke
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Lee, Richard
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Journal of international marketing
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Always on your mind? : investigating consideration sets and private labels at the retailer and category level
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
5
,
pp. 646-668
Persistent link: https://www.econbiz.de/10015193847
Saved in:
2
A memory-theory perspective of country-image formation
Lee, Richard
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011500469
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