Borle, Sharad; Boatwright, Peter; Kadane, Joseph B.; … - 2005
This research investigates the impact of a large-scale assortment reduction on customer retention, utilizing a model we …. Our results indicate that the reduction in assortment reduces overall store sales, a result that contrasts with that of … all of the recent studies on assortment reductions (Food Marketing Institute. 1993. Variety or duplication: A process to …