Gallego, Guillermo; Iravani, Mina M; Talebian, Masoud - 2023
products sequentially until they find one that is satisfactory. In this study, we explore assortment optimization with … cardinality constraints for satisficers consumers and compare it to traditional assortment optimization methods. Our findings …. Furthermore, we demonstrate that assortment optimization is NP-hard for satisficers consumers in the context of latent class MNL …