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~type_genre:"Aufsatz im Buch"
~person:"Geigenmüller, Anja"
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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ECONIS (ZBW)
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Wie wichtig sind Marken bei Commodities? : eine konzeptionelle Analyse
Leischnig, Alexander
;
Geigenmüller, Anja
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 115-132)
.
2011
Persistent link: https://www.econbiz.de/10008701319
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Umsetzung einer nicht-preisbezogenen De-Commoditisierung : eine explorative Untersuchung in der Feuerfestindustrie
Geigenmüller, Anja
;
Aneziris, Christos G.
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 343-362)
.
2011
Persistent link: https://www.econbiz.de/10008701972
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