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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
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How has assortment size in staples categories evolved over the last decade? : the case of beer in Spain
del Mar Martín García, María
;
Ruiz-Real, José Luis
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-132)
.
2024
Persistent link: https://www.econbiz.de/10015077076
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