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  • Search: subject:"attachment styles"
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Subject
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Advertising 1 Advertising effects 1 Attachment 1 Attachment styles 1 Brand 1 Cognition 1 Consumer behaviour 1 Emotion 1 Fernsehwerbung 1 Kognition 1 Konsumentenverhalten 1 Markenartikel 1 Music 1 Musik 1 Parenting styles 1 Television advertising 1 Werbewirkung 1 Werbung 1 advertising effectiveness 1 attachment styles 1 memories and emotions 1 music 1 unaided brand recall 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Al-Zoubi, Zohair H. 1 Bagozzi, Richard P. 1 Batayenh, Omar T. 1 Dimoka, Angelika 1 Isabella, Giuliana 1 Jawarneh, Mohammad S. 1 Lourenço, Carlos 1 Mahasneh, Ahmad M. 1 Verbeke, Willem J. M. I. 1 Vo, Khoi 1
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Published in...
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International Journal of Asian Social Science 1 Psychology & marketing 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos; Isabella, Giuliana; Verbeke, Willem … - In: Psychology & marketing 40 (2023) 1, pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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The Relationship between Parenting Styles and Adult Attachment Styles from Jordan University Students
Mahasneh, Ahmad M.; Al-Zoubi, Zohair H.; Batayenh, Omar T. - In: International Journal of Asian Social Science 3 (2013) 6, pp. 1431-1441
The purpose of this study was to examine the relationship between parenting styles and adult attachment styles. A … questionnaires on attachment styles and parenting styles were administered to the selected sample population during the academic year … parenting styles and secure, anxious-ambivalent and avoidant attachment styles, and negative correlation between negligent and …
Persistent link: https://www.econbiz.de/10010685363
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