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Advertising effects 1 Aesthetics 1 Cognition 1 Consumer behaviour 1 Kognition 1 Konsumentenverhalten 1 Perception 1 Visual perception 1 Visuelle Wahrnehmung 1 Wahrnehmung 1 Website 1 Werbewirkung 1 arousal 1 attention 1 attentive processing 1 automatic processing 1 eye tracking 1 visual aesthetics 1 web page impression 1 Ästhetik 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Peng, Xixian 1 Teo, Hock-hai 1 Wang, Xinwei 1 Ye, Xuhong 1
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Information systems research : ISR 1
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ECONIS (ZBW) 1
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Developing and testing a theoretical path model of web page impression formation and its consequence
Ye, Xuhong; Peng, Xixian; Wang, Xinwei; Teo, Hock-hai - In: Information systems research : ISR 31 (2020) 3, pp. 929-949
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