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~subject:"Relationship marketing"
~person:"Bhagwat, Yashoda"
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Relationship marketing
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Journal of the Academy of Marketing Science
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Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
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