Izogo, Ernest Emeka - In: International Journal of Quality & Reliability Management 33 (2016) 6, pp. 747-768
customer attitudinal loyalty evolves is lacking. Cultural discrepancies across contexts are also argued as restraining the … culture, the purpose of this paper is to explore the antecedents of attitudinal loyalty within the Nigerian telecom market … reliability and customer commitment explains 65 per cent of the total variance in attitudinal loyalty. Additionally, customer …