Search Results - subject:"attraction effect"

Context-Dependent Risk Preferences and Decoy Effects

Herweg, Fabian; Müller, Daniel; Özgümüs, Asri; … - 2025

We present a theory of context-dependent risk preferences under which within-state payoff comparisons and regret aversion shape decisions. Defining the attraction and compromise effect in reference to a state-space-based description of the choice problem, we show that our theory can account for...

Persistent link: https://www.econbiz.de/10015339395

Context-dependent risk preferences and decoy effects

Herweg, Fabian; Müller, Daniel; Özgümüs, Asri; … - 2025

Persistent link: https://www.econbiz.de/10015182570

Persistence or decay of strategic asymmetric dominance in repeated dyadic games?

Colman, Andrew M.; Pulford, Briony D.; Crombie, Alexander - In: Experimental economics : a journal of the Economic … 27 (2024) 4, pp. 766-786

Persistent link: https://www.econbiz.de/10015196631

Forty years of context effect research in marketing : a bibliometric analysis

Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466

Persistent link: https://www.econbiz.de/10014546925

Caffeine's complex influence on the attraction effect : a mixed bag of outcomes

Canty, Michael; Lang, Felix Josua; Adler, Susanne; … - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 451-476

Persistent link: https://www.econbiz.de/10015125490

Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes

Canty, Michael; Lang, Felix Josua; Adler, Susanne Jana; … - In: Marketing Letters 35 (2023) 3, pp. 451-476

-making. We examine the influence of caffeine—the world's most popular psychostimulant—on the attraction effect. In three double … dominate a decoy option in choice sets (i.e., the attraction effect). Using real products in consequential choice tasks, we … show that high caffeine intake (200 mg) is associated with a larger attraction effect both on between-subjects and within …

Persistent link: https://www.econbiz.de/10015193594

The attraction effect in crowdfunding

Weinmann, Markus; Mishra, Abhay Nath; Kaiser, Lena Franziska - In: Information systems research : ISR 34 (2023) 3, pp. 1276-1295

Persistent link: https://www.econbiz.de/10014384233

Forty years of context effect research in marketing: a bibliometric analysis

Adler, Susanne Jana; Schöniger, Martina Katharina; … - In: Journal of Business Economics 94 (2023) 3, pp. 437-466

Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the...

Persistent link: https://www.econbiz.de/10015327397

Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes

Canty, Michael; Lang, Felix Josua; Adler, Susanne Jana; … - In: Marketing Letters 35 (2023) 3, pp. 451-476

-making. We examine the influence of caffeine—the world’s most popular psychostimulant—on the attraction effect. In three double … dominate a decoy option in choice sets (i.e., the attraction effect). Using real products in consequential choice tasks, we … show that high caffeine intake (200 mg) is associated with a larger attraction effect both on between-subjects and within …

Persistent link: https://www.econbiz.de/10015403305

Forty years of context effect research in marketing: a bibliometric analysis

Adler, Susanne Jana; Schöniger, Martina Katharina; … - In: Journal of Business Economics 94 (2023) 3, pp. 437-466

Persistent link: https://www.econbiz.de/10015404708