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Search: subject:"attribute centrality"
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ECONIS (ZBW)
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Optionally green : the effect of hybrid product default policy on consumer response to hybrid products
Usrey, Bryan
;
Saridakis, Charalampos
;
Theotokis, Aristeidis
- In:
Psychology & marketing
41
(
2024
)
10
,
pp. 2239-2252
Persistent link: https://www.econbiz.de/10015133739
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2
Centrality of sensory attributes in brand extension evaluations
Varki, Sajeev
;
Elsantil, Yasmeen
- In:
Journal of consumer marketing
41
(
2024
)
5
,
pp. 477-490
Persistent link: https://www.econbiz.de/10015078719
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3
How does greenness translate into greenium? : evidence from China's green bonds
Hu, Xin
;
Zhu, Bo
;
Lin, Renda
;
Li, Xiru
;
Zeng, Lidan
; …
- In:
Energy economics
133
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015049551
Saved in:
4
Green offering : more the centrality, greater the scepticism
Shabbirhusain RV
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 819-834
Persistent link: https://www.econbiz.de/10013483865
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