Shen, Ying-Pei - In: International Journal of Management, Economics and … 6 (2017) 3, pp. 121-143
Testing 429 valid questionnaires distributed in 20 green restaurants located in Taipei, Taichung, and Kaohsiung, this study explored the intentions of consumers to dine at green restaurants based on their perceptions of green restaurant attributes and their attitudes, subjective norms, and...
