Search Results - subject:"audience development"

Comparing visitors and non-visitors motivations and sociodemographics : the case of the Swiss Science Center Technorama

Hannich, Frank M.; Labaronne, Leticia; Schedler, Roy; … - In: Journal of cultural management and cultural policy 10 (2024) 1, pp. 101-126

Persistent link: https://www.econbiz.de/10015408569

Audience engagement as practice : from extraordinary to everyday

Tomka, Goran - In: Journal of cultural management and cultural policy 10 (2024) 1, pp. 157-164

Persistent link: https://www.econbiz.de/10015408571

The concept of audience development vs. arts marketing : critical analysis

Firych, Piotr - In: Journal of cultural management and cultural policy 10 (2024) 1, pp. 165-179

Persistent link: https://www.econbiz.de/10015408572

Teilhaben am Tun Anderer? : Plädoyer für eine Veränderung der Perspektive

Vosse, Corinna; Haselbach, Dieter - In: Journal of cultural management and cultural policy 10 (2024) 2, pp. 91-105

Persistent link: https://www.econbiz.de/10015400970

Digital audiovisual content in marketing and distributing cultural products during the COVID-19 pandemic in Greece

Gryllakis, Nikolaos; Matsiola, Maria - In: Arts and the market : AAM 13 (2023) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10014343021

Non-visitor research : audience development for arts organisations

Tröndle, Martin (ed., ed.) - 2022

Persistent link: https://www.econbiz.de/10012587902

The Madhya, Pradesh Tribal Museum in Bhopal, India

Roß, Ina - In: International journal of arts management 24 (2022) 2, pp. 96-105

Persistent link: https://www.econbiz.de/10013253790

Non-Visitor Research : Audience Development for Arts Organisations

Tröndle, Martin (ed.) - 2022

Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth...

Persistent link: https://www.econbiz.de/10013373457

Audience development: a cross-national comparison

Cuenca-Amigo, Macarena; Makua, Amaia - In: Academia Revista Latinoamericana de Administración 30 (2017) 2, pp. 156-172

Purpose The purpose of this paper is to review the concept of audience development, analysing differences between a … European experts in audience development while the second phase consisted of six focus groups with European experts. Findings … The paper reveals differences between countries, ranging from the definition of the term audience development to the …

Persistent link: https://www.econbiz.de/10014677127

From children to seniors: is culture accessible to everyone?

Tešin, Aleksandra; Kovačić, Sanja; Pivac, Tatjana; … - In: International Journal of Culture, Tourism and … 15 (2021) 2, pp. 183-201

Purpose The main objective of the study is to analyse the perception of accessibility to cultural for different age groups (children, teenagers, adults and seniors) in the city of Novi Sad (Serbia). Additional goals were to reveal which cultural contents in the city are the most important to...

Persistent link: https://www.econbiz.de/10014768618