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Commitment-trust theory in social media interactions : implications for firms
Rashidi-Sabet, Siavash
;
Bolton, Dorcia E.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
13/14
,
pp. 1300-1335
Persistent link: https://www.econbiz.de/10015194114
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