Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"automatic text and image analysis"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
1
Artificial intelligence
1
Brand
1
Brand image
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Werbung
1
YouTube
1
automatic text and image analysis
1
brand luxuriousness
1
luxury marketing communications
1
machine learning and artificial intelligence (AI)
1
nature of electronic word-of-mouth (eWOM)
1
social media video advertising
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Campbell, Colin L.
1
Oc, Yusuf
1
Pitt, Leyland F.
1
Plangger, Kirk
1
Sands, Sean
1
Published in...
All
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
